Boob makes clothes for all stages of motherhood, with smart double function for pregnancy and nursing. Founder, Mia Seipel, believes that mothers, like all superheroes, deserve pro-gear, and she’s developed an impressive line of maternity fitness wear that certainly fits the bill.
Designed to withstand the toughest of workouts, Boob's active wear ranges from nursing sports bra's, hoodies, leggings and accessories all made from sustainable materials and designed to discretely and easily breastfeed anywhere.
Boob is a Swedish company that focuses on smart design and sustainable production. Since 2008, they have increased their use of sustainable materials from 20% to 80%, with the aim to make that figure 100%.
All of their production is based in Europe (Turkey and Portugal), and all of their garments are certified according to OEKO-TEX Standard 100. This certifies that all components of Boob garments have been tested for harmful substances and is a guarantee that the clothes are safe to wear next to your skin and baby.
Two favourites you will love
Perfect for jogging or working out at the gym, Boob’s bestselling Fast Food Sports Bra is super comfortable while providing extra firm support. Made of recycled materials, it features moisture wicking, seamless construction and smart nursing clips that open easily with one hand.
Their Once-On-Never-Off Leggings are also a superb and sustainable choice. Made in a deliciously soft, comfortable lyocell, these leggings feature a wide foldable top panel that can be worn over or under the belly.
Boob active wear is available online and at retailers across Canada. Check their store locator for a maternity boutique near you.
Images provided courtesy of Boob.
